The Art of Simple

We’re Andy Morton and Paul Wood.

We love simple things and the beauty that simplicity lends to the world around us. It can tame complex tasks or allow complicated structures to appear serene and settled. It’s marvellous and exists to be marvelled at.

In this blog we want to curate some things that were born of the faultless DNA of simplicity, display the uncluttered aesthetic of paired back beauty or just speak to our love of simplicity. We’re designers so the places we look for simple tend towards the realms of the visual and aesthetic. But, expect to find anything that can be placed in the simple column. 

3 kinds of simple

You can’t help but be drawn to the satisfying, beautiful, apparently effortless, emotionally satisfying entity that is simplicity. In a world of endless complications and confusion there’s no better therapy than drinking in the rare aesthetic of something that exudes cleanliness, simplicity and clarity. Below we take a look at three ways simplicity can come about.

“Life is really simple, but we insist on making it complicated.” – Confucius

1. SImplY Simple

There’s those rare items that are born out of a momentary flash of inspiration or desire, take seconds to create and allow you to immediately sit and wonder at their unique, stripped back, functional beauty. A floating soap bubble, an unwavering sung note or a faultless sketch.

“The greatest ideas are the simplest” – William Golding

2. Simply hard work

Then there’s those entities that appear immaculately simple but have taken lifetimes of experience, thinking and stubborn application to realise. There’s no greater satisfaction than applying yourself to a complicated task and striving to create something stripped back, locked in and uncluttered. Take the maiden journey of Concorde rushing to escape it’s tortuos birth, the city of Venice rising from The Adriatic on it’s countless stilts or a lone typed sentence in Gill Sans or Helvetica Neue.

“Simplicity is the highest goal, achievable when you have overcome all difficulties” – Frederich Chopin

3. SIMPLY natural

Then there’s the noble simplicity spun by nature. Things that we can best enjoy when we set aside analysis, inspection or experiment and just enjoy the moment. A single shaft of electric sunlight coming through a neglected window pane, the effortless symetry of a unique snowflake or a breathtaking landscape reflected in mirror-flat water.

“Nature is pleased with simplicity. And nature is no dummy” – Issaac Newton.

Join us on our journey of discovery as we search for the elusive beast that is simplicity.